McDonald’s USA to Launch Bottled Coffee in Supermarkets, Restaurants to Relaunch McCafé
In taking aim at Starbucks and Dunkin’ Donuts, McDonald’s USA energetically announced this morning a turbo-charged shot. First, it is reinvigorating its McCafé experience with a contemporary look and new beverages. But it is also introducing some of its McDonald’s coffees for supermarket distribution in order to gain more mindshare with consumers.
That comes after Dunkin’ Donuts announced last month that it just might drop "Donuts" from its name to focus more on the "Dunkin’," namely, coffee. It sees its future increasingly with coffee. Testing out the name change with Massachusetts and California franchises, the franchisor will decide in 2018 if the brand name should change everywhere.
McDonald’s [NYSE:MCD] explained that it will have a new brand logo and packaging for its coffees. The latest coffee offerings in McDonald’s restaurants are called Caramel Macchiato, Cappuccino and Americano. For a limited time, McDonald’s will offer these new coffees along with all of their other small McCafé specialty beverages for $2. The franchisor also plans to require its franchise owners to upgrade their restaurants to a more sleek-looking, re-imaged McCafé section.
The new product rollout to nearly all of McDonald's 14,000 U.S. restaurants will come with new training for store crew members to ensure quality coffee for customers.
The burger chain has also entered into a licensing agreement in which the Coca-Cola Company will distribute a line of bottled McCafé Frappé beverages in supermarkets and retail stores in 2018.
"This is just the start of our McCafé commitment," said Chris Kempczinski, president, McDonald's USA. "We understand how important the coffee culture is for consumers and we are committed to meeting that demand at the taste, convenience and value only McDonald's can offer. This is a central part of our growth strategy and we can't wait to share what's next."