Business models based on degrading workers unacceptable by many

Welcome to the "new normal" for industries that rely on poverty wages for their survival . At least in Canada.

From The Tragically Hip's 2009 album (We Are All the Same), Morning Moon

I'm not making strain
Said, "Someone's paying
When something's too cheap
Somebody's paying something"

Franchisees that think their boat should rise while depriving their staff of a improved conditions, are as deluded as their shadow "enemies": franchisors.